PUNCH MARKETING INNOVATIONS REBRANDS ADVERTISING DIVISION

King of Prussia, PA – Punch Marketing Innovations announced today that it has rebranded its marketing and advertising division as SweetScience. The change has been made to better capture the essence of the two-year-old agency that is quickly building a national reputation for creating innovative marketing campaigns for challenger brands that integrate storytelling with technology and data analytics to deliver both impact and accountability.

“As our advertising services business expanded and evolved, we turned our expertise inward to create a name that would better differentiate us while reinforcing our core equities and our mission to create growth for challenger brands,” said Tom Conti, Founder and CEO.

Punch Marketing Innovations will remain the name of the division of the company that is incubating new technologies for the marketing services industry, including MarketScope, geo-prioritization software that utilizes weighted indexing of multiple data sets to identify the best market opportunities.

“The power of market indexing can’t be underestimated as a means to inform smarter allocation of marketing spend,” said Dave John, EVP, Strategic Marketing Architect. “MarketScope allows us to maximize a marketing budget of any size by identifying and ‘roadmapping’ our clients’ clearest path to success.”

SweetScience is located in King of Prussia, PA and works with a range of clients, from well-funded startups to Blue Chip clients with underfunded brands in a diverse range of industries, including healthcare, financial services, travel, consumer package goods, and sports & entertainment.

For more information, contact Joe Harris at 215-390-1280 ext. 705 or via email at jharris@gosweetscience.com