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Small Agency, Big Impact: Our Most Notable Work of 2024

In 2024, we embraced bold ideas and innovative strategies to help challenger brands stand out. From shaking up health narratives to launching exciting food products, enhancing esports engagement to spotlighting Italy’s innovative excellence—each project inspired us to push creative boundaries. Here are 6 highlights from a year of groundbreaking work, demonstrating how data-driven creativity empowered our partners to disrupt industries and redefine success.


Italy Is So Much More
Italy Is So Much More

The ItalyUntold campaign was designed to expand traditional perceptions of Italy by showcasing examples of the country’s leadership in technology and innovation. 


"ItalyUntold exemplifies what happens when you combine strategic thinking with breakthrough creative," Stated by SweetScience CEO, Tom Conti. "By transforming a regional story into a global conversation, we delivered exactly the kind of disruptive thinking that challenger brands need in today's market."




One of our standout projects this year was the Novavax unbranded Covid-19 Vaccine Choice Education Campaign, produced in partnership with Men’s Health Network. This initiative earned two Gold Awards for Strategic Communications and Web Video. “The Choice is Yours” by Black Sheep delivered critical health information through a culturally authentic lens. Featuring Dres from Black Sheep, the campaign utilized dynamic social media content and web-based videos to drive viewers to an educational microsite (covidvaxchoices.com). The site provided detailed information about new vaccine options, including the recently introduced spike protein-based alternative to mRNA vaccines.


SIRF Esports Fantasy Platform
SIRF Esports Fantasy Platform

Founded by gaming industry veteran Ameya Damle, SIRF is the first daily fantasy platform crafted exclusively for esports, offering fans an opportunity to go beyond the sidelines and immerse themselves in the action, competing alongside the pro players they admire.


“SIRF was built by gamers, for gamers,” said Ameya Damle, Founder and CEO of SIRF. “We understand the adrenaline and deep passion that fuels the esports community, and we’ve developed a platform that doesn’t just complement that—it amplifies it. SIRF invites fans to experience the thrill of competing in the game within the game, right next to their esports heroes.”


2Moods x Owl Elite Fund
2Moods x Owl Elite Fund

SweetScience has been named the official brand partner of the Owl Elite Fund, a Temple University NIL. We were instrumental in brokering the first major brand partnership between the Owl Elite Fund and 2MOODS Vodka Seltzers. 2MOODS is a Philadelphia brand with distribution in Pennsylvania and New Jersey. The specially-designed Temple Owl Elite Fund 2MOODS black cherry flavored can drink will be sold on campus at The Liacouras Center, The Peabody, and bodegas around main campus. You can also buy them online if you are a Pennsylvania resident. A percentage of the proceeds from 2MOODS will go into the collective and that will be channeled directly into Temple Athletics.


AltroFoodUSA
AltroFoodUSA

We partnered with Altro Food to elevate their presence in the plant-based meat category with dynamic campaigns that celebrate the rich flavors of Italian-inspired meat alternatives. From mouth-watering social media content to influencer partnerships, we’ve showcased Altro’s commitment to quality and sustainability, driving brand awareness and excitement within the plant-based community.



Your Italian Table
Your Italian Table

SweetScience proudly launched "Your Italian Table," an innovative e-commerce platform that bundles its Italian-based CPG clients' products to create a unique culinary experience for American consumers. This venture represents a paradigm shift in how agencies create value for their clients, moving beyond traditional fee-for-service models to become true partners in financial success. 


"Your Italian Table" is not just another online store; it's a curated culinary journey that currently unites seven top-tier Italian producers under one master brand. This unique approach showcases each producer's offerings in a unified, compelling way, allowing American consumers to discover and enjoy authentic Italian flavors that might otherwise remain hidden gems.



Thank you to our clients who trust us to bring their bold visions to life, and to our team who makes it happen every day. Cheers to more breakthrough moments in 2025.

MMXVI

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