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The SweetSpot
The latest news and views from SweetScience.
Jan 21
Small Agency, Big Impact: Our Most Notable Work of 2024
In 2024, we embraced bold ideas and innovative strategies to help challenger brands stand out. From shaking up health narratives to...


Nov 22, 2024
SweetScience Marketing Wins Big at the 2024 MarCom Awards
PHILADELPHIA, PA — SweetScience Marketing, a data-driven agency for challenger brands, has earned six prestigious MarCom Awards,...


Oct 9, 2024
SIRF Launches First-Ever Fantasy Platform Dedicated Exclusively to Esports
Innovative platform empowers esports enthusiasts to compete in the game within the game San Diego, CA - October 9, 2024 - SIRF, the...
Sep 24, 2024
SweetScience Redefines Agency-Client Relationships with Launch of "Your Italian Table" E-Commerce Platform
Innovative Agency Partners with Italian CPG Clients to Create Immersive Culinary Experience, Tying Success to Revenue Results ...


Aug 8, 2024
Revitalize Your Brand for the Second Half of 2024
As we enter the second half of 2024, the economic landscape is showing signs of improvement. Now is the perfect time to give your brand a...
Jul 18, 2024
SweetScience Marketing Partners with Altro Food USA to Accelerate Growth in Plant-Based Meat Category
Today we are announcing that we've been named agency of record by Altro Food USA, a new and unique entrant in the plant-based meat...


Jun 25, 2024
The Unbreakable Connection: How Physical Health Fuels Mental Strength
In the world of sports, we've long accepted the vital role of mental preparation. Top athletes work with sports psychologists to sharpen...


May 15, 2024
Unlocking Growth in Financial Services: Targeting Untapped Markets and Embracing Digital Transformation
As a CEO, COO, or CMO in the financial services industry, navigating the complexities of today's rapidly evolving landscape is paramount...


Apr 5, 2024
Navigating Marketing Waters with Precision
The ‘Science’ part of SweetScience is about data. What if your marketing dollars were supported in data-specific testing? In the age of...

Mar 22, 2024
Industry Experts Reveal Key Insights in Esports and Fantasy Betting @ SXSW
Austin, TX - March 18, 2024 - At SXSW this year, leading experts from the esports and fantasy betting industry shed light on the...

Feb 20, 2024
ItalyUnTold: Revealing Italy's Overlooked Innovative Prowess
Leaders in the Italian-American business community beam with pride over Italy's rich history of art, cuisine and culture. But the modern...


Feb 13, 2024
The Science of Certainty: 2024 Update
Traditionally, media advertisers followed a model that suggested the consumer journey was a linear process, beginning with awareness and...


Jan 18, 2024
The Loneliness Epidemic: A Marketer’s Role in Fostering Change
In a world that's more digitally connected than ever, paradoxically, loneliness is at epidemic levels. The United States, like many other...

Dec 22, 2023
Celebrating Performance: SweetScience’s 2023 Advertising Campaign Roundup
In the ever-evolving marketing landscape, success often lies in the ability to break free from conventional thinking.

Dec 4, 2023
Cracking the Code: Using New Slang in Your Marketing Messages
In the fast-paced world of marketing, staying ahead of the curve often means embracing the latest trends.


Oct 26, 2023
SweetScience: Honored by Clients with Power Partner Award
As SweetScience celebrates our 8th year, we're incredibly grateful that Inc. Magazine chose us as a 2023 Power Partner. But even more...

Aug 15, 2023
SweetScience Wins Gold For Its Faith And Liberty Discovery Center Campaign
SweetScience, a full-service advertising, marketing and communications firm located in King of Prussia, PA, was today named the winner of...

Mar 29, 2023
SweetScience Named US Agency Partner by “ItalyUntold”
Tasked with Illuminating Italy’s Leadership in Technology and Business, SweetScience adds International Account focusing on Advertising,...


Dec 19, 2022
The Sweet Science of Certainty
With a blank canvas we set out to build a technology-forward, data-centric agency that would be creatively inspired in all disciplines.


Dec 15, 2022
The Rise of AI in Creative
AI is working its way into the creative world. What does it mean for the future of Design?
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