A person analyzing charts and graphs on google analytics

The Science of Certainty

Data relentlessly drives our full funnel strategies. Decades of real-time data-mining equal data-enriched, not data-engulfed, strategic chops. More relatable personas. More precise customer journeys. More ownable selling propositions. More success stories.

The Consumer's Journey

The consumer’s journey is the pivot point for a winning marketing strategy. Utilizing our journey mapping process, we identify the steps prospects will take – and the touchpoints they will most frequently and deeply engage with – to make their purchase decisions.

It is through these touchpoints that we’ll align content, messaging, media, and budget allocation strategies to effectively and cost-efficiently accelerate prospects through the purchase funnel.

A graphic of the consumer's journey through the different advertising channels.

The Consumer's Persona

The pathway to engaging prospects and converting them to customers is through deeper audience understanding. We go well beyond demographics to unlock the potential of each target audience by digging deep to create rich personas that reveal the true motivations that drive need, spark interest, influence decisions and stimulate action. 

A description of a practical strategist persona.
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Today's "media" landscape shifts by the nanosecond. Staying relevant means staying fluid. Activating by innovating. Pivoting through Multivariate-testing. And knowing down to the zip code where a purchase is about to happen.
Hint: our proprietary technology, MarketScope. 

A visual representation of how MarketScope can analyze data sets.
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