DuPont Artistri® Digital Inks had been in market for years, but with an eye on the fashion industry, the brand needed a fresh positioning to stay relevant with key decision-makers. After global stakeholder interviews, we repositioned Artistri® around a bold new campaign: “The Color of Things to Come,” highlighting its innovation, performance, and fashion-forward relevance. The campaign launched with a redesigned website and a suite of elements — including advertising, collateral, swatch books, and a trade show booth — to reinforce Artistri® as a trusted, innovative partner.