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SweetScience Wins Gold For Its Faith And Liberty Discovery Center Campaign

Winners to Be Celebrated During Event in Rome on October 13th


KING OF PRUSSIA, PA – August 15, 2023 – SweetScience, a full-service advertising, marketing and communications firm located in King of Prussia, PA, was today named the winner of a Gold Stevie® Award for “Marketing Campaign of the Year Culture and the Arts” in the 20th Annual International Business Awards®. SweetScience received the award for its 2022 campaign in support of Philadelphia’s Faith and Liberty Discovery Center museum – “American History. Illuminated.”


Winners will be celebrated during a gala banquet at the Cavalieri Waldorf Astoria Hotel in Rome on Friday, October 13th. More than 3,700 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories.


“This honor is a reflection of not only the creativity of the SweetScience team but the creative latitude and trust our partners at the FLDC gave us to find the right solution,” said SweetScience CEO Tom Conti. “The Faith and Liberty campaign presented a unique challenge in that it needed to resonate with both faith-based and secular audiences and I think we managed to strike the balance between both perfectly.”


Rather than focus the messaging or creative for the campaign specifically around either of those audiences, SweetScience opted to focus on the museum’s cutting-edge technology, specifically the Faith and Liberty Discovery Center “lamps” that create an immersive experience in which visitors can virtually collect digital assets that resonate with them throughout the museum. When visitors go home they can access their collected inspirations via the FLDC website and receive an even deeper and more personalized content experience. As a result of the campaign, the FLDC experienced a 67 percent increase in visitation in 2022.


One of the anonymous Stevie judges commented on the campaign: “The Faith and Liberty Discovery Center campaign demonstrates a well-executed marketing strategy that effectively addressed the challenges of misperceptions and competition.”


The International Business Awards are the world’s premier business awards program. Individuals and organizations worldwide – public and private, for-profit and non-profit, large and small – are eligible to submit nominations. The 2023 IBAs received entries from organizations in 61 nations and territories. Stevie Award winners were determined by the average scores of more than 230 executives worldwide who participated in the judging process in June and July.


“Nominations to the IBAs get better every year, and this year’s class of Stevie winners is the most impressive yet,” said Stevie Awards president Maggie Miller. “The winners have demonstrated that their organizations have set and achieved lofty goals. We congratulate them on their recognized achievements and look forward to celebrating them on stage in Rome on 13 October.”


Details about The International Business Awards and the lists of Stevie Award winners are available at www.StevieAwards.com/IBA.


About SweetScience

SweetScience is an independent, technology-forward marketing, advertising and

communications agency that creates business-building solutions and campaigns for challenger brands. SweetScience is a proud member of the American Association of Advertising Agencies and has offices in King of Prussia, PA and Washington, DC, serving a diverse roster of clients in the financial services, healthcare, gaming, business-to-business, and travel and tourism industries.


About the Stevie Awards

Stevie Awards are conferred in eight programs: the Asia-Pacific Stevie Awards, the

German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 nominations each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com.


Contact:

Joe Harris

jharris@gosweetscience.com

215-390-1280


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