Today we are announcing that we've been named agency of record by Altro Food USA, a new and unique entrant in the plant-based meat alternative space. The collaboration aims to build brand awareness and drive consumer adoption of Altro's innovative plant-based products in the U.S. market.
Altro Food, born from Italian food science expertise Dario Mimini who started Diemme Food in Milan, Italy to create delectable flavorings for the food industry, offers a range of plant-based meat alternatives that combine flavor mastery with nutritional science. The company's U.S. arm, led by nutritional chef Dominique Debroux, is poised to disrupt the growing plant-based category with products that deliver on taste, health, sustainability, and traceability from Italian development and creativity to American tables.
"We're thrilled to partner with SweetScience Marketing to introduce Altro Food to U.S. consumers," said Dominique Debroux, General Manager of Altro Food USA. "Their data-driven approach and experience in CPG, and health and wellness align perfectly with our mission to offer delicious, healthy plant-based options that don't compromise on flavor or texture."
"Altro Food represents the next generation of plant-based meat alternatives, and we're excited to help them carve out their place in this competitive landscape," said Tom Conti, Founder and CEO of SweetScience Marketing. "Our team is ready to apply our strategic and creative talents to quickly amplify Altro's unique story and product benefits to drive U.S. consumer adoption."
The partnership will focus on a multi-channel marketing approach, including digital advertising, influencer partnerships, e-commerce, and targeted consumer generated content to drive measurable results and optimize the financial performance for Altro Food USA.
About Altro Food USA
Altro Food USA is the American subsidiary of Diemme Food in Milan, Italy, a company founded by food scientist Dario Mimini. Leveraging decades of experience in food flavorings and powdered food production, Altro Food creates plant-based meat alternatives that prioritize taste, nutrition, and sustainability. For more information, visit https://altrofoodusa.com/.
In the photo, L-R: Diemme Food founder Dario Mimini, U.S. General Manager for Altro Food Dominique Debroux with SweetScience team members Anthony Giaccone, Creative Director; Tom Conti, CEO and Craig Diviny, Performance Marketing Manager.