Tasked with Illuminating Italy’s Leadership in Technology and Business, SweetScience adds International Account focusing on Advertising, Public Relations and Experiential Marketing Campaigns as well as Strategic Relationship-Building
KING OF PRUSSIA, PA – March 28, 2023 – SweetScience, a full-service advertising, marketing and communications firm with offices in King of Prussia, PA, and Washington, DC announced today that it has been named U.S. agency partner by ItalyUntold, an Italian think tank whose mission is to expand perceptions of Italy beyond tourism, cuisine, and fashion by illuminating the country’s technological and industrial excellence.
ItalyUntold marks the latest international assignment for SweetScience, one that will include consumer and business-to-business advertising, public and media relations, and experiential marketing throughout the United States. The program will also focus on establishing relationships and collaborative initiatives between American and Italian companies with the aim of promoting Italy’s often unrecognized leadership in areas such as robotics, aerospace, transportation, nanotechnology, and pharmaceutical innovations.
“This is an exciting assignment for us because it not only reinforces the expansion of our geographic footprint outside the U.S., it also presents the challenge of reshaping a global view of a country that, despite being the seventh-largest economic power in the world, is still primarily viewed through a somewhat romantic lens,” SweetScience CEO Tom Conti said. “The program will not only benefit the country of Italy but also Italian companies doing business in the United States.”
Formed in 2021, ItalyUntold’s core leadership team is combined with a scientific committee of more than 30 professors, researchers and experts from myriad universities and industries who work to identify and document the accomplishments of Italy’s most innovative companies, professionals and citizens.
“We are very excited about our new partnership with SweetScience and their ability to help us change the public narrative about Italy in the U.S., filling the gaps in public opinion about what Italy really represents globally,” said Francesco Briganti, President of ItalyUntold.
SweetScience is an independent, technology-forward marketing agency that creates business building solutions and campaigns for challenger brands. SweetScience is a proud member of the American Association of Advertising Agencies, and has offices in King of Prussia, PA and Washington, DC serving a diverse roster of clients in the financial services, healthcare, gaming, business-to-business, and travel and tourism industries.
ItalyUntold is an Italian think tank based in Brussels, Belgium which aims to support, defend and promote the true image of Italy while countering persisting misperceptions and prejudices that the country still suffers from internationally. Its activity is based on scientific, data-based work which is developed with the support of a scientific committee.