Over the years, DuPont has undergone numerous acquisitions and reorganizations. With a history spanning more than a century, the company has evolved significantly from its origins. At this pivotal moment, DuPont sought to reintroduce itself to investors and employees as a unified organization, one that is positioned to meet the biggest challenges of the future.

SweetScience was tasked with creating a compelling video to debut the newly reorganized company during a recent DuPont Investor Day event held at the New York Stock Exchange. Our creative strategy centered on the mantra “We Do,” as a unifying theme woven throughout the film. This phrase reflects a renewed ethos for DuPont; bold, forward-looking, and ready for what lies ahead.

The film opens with a sunrise, symbolizing rebirth and a new chapter for the company. A voiceover highlights the qualities that differentiate DuPont and its employees to position it for future success. Visually, the story arc moves from the molecular level to expansive, real-world applications extending to satellites in space, while emphasizing the people impacted by these innovations. The music throughout the film emphasizes the new DuPont, with a hip-hop flair not usually expected for an industrial materials company.

We conclude with a woman standing atop a mountain, gazing into the distance, as the mantra “We Do” returns, bringing the narrative full circle.

The video premiered live at the Investor Day event and was streamed globally to all employees as part of the presentation.